Kirill Svavolia
Projecten

Inburgering.org

AI-driven platform for Dutch integration courses. Reached profitability in the first month with organic growth.

React Node.js PostgreSQL Tailwind CSS Claude Code
Bezoek site
Inburgering.org

I started this project to practice my design skills and learn more about development.

Opportunity

I looked for a problem to solve and found the Dutch integration exams - Inburgering.

There was only one major player on the market: inburgeringonline.nl.

When I analyzed their platform, I saw a massive gap. The content was there, but the UI/UX was outdated.

Research

I conducted 17 user interviews with immigrants preparing for the exams.

I discovered that their “Pain” was about anxiety.

  • They were scared of the unknown format.
  • They felt overwhelmed by the chaotic study materials available online.
  • They lacked confidence in their speaking ability.

My Mission became clear: Build a platform that gives users confidence through a premium, calm, and structured design.

Solution

I used AI to iterate on the design until it felt right. I wanted it to look clean, trustworthy, and premium.

First Impressions (Home Page)

I designed the home page to be simple and welcoming, removing the clutter often found in educational tools. I added free samples on the home page so that users can try the platform before buying. I used keywords analytics to identify which words to use on the home page to improve SEO.

Home Page Interface

The Core Interaction (Reading Exam)

I designed the interface to be focused and distraction-free, mimicking the real exam but with a better user experience.

Reading Exam

AI Content Engine

The biggest challenge was content. Writing thousands of questions manually would take months.

I built an AI Content Engine:

  1. I analyzed the structure of official sample exams.
  2. I wrote Python scripts to make API calls to LLMs.
  3. I generated 16,000+ exercises across reading, listening, and writing.

Infrastructure

  • Hosting: Vercel for frontend, DigitalOcean for backend
  • Email: Postmark for email delivery
  • Payments: Mollie

SEO & Blog

I created high-value blog posts on inburgering.org targeting specific exam questions. This drives consistent organic traffic.

Blog

AI Podcast

To help users practice listening on the go, I launched “Inburgering.org A2”.

  • It’s a fully AI-generated podcast (script + audio)
  • It helps users with a specific pain point (listening skills)

Results

  • Profitable Week 1: The project paid for itself in the first 7 days.
  • Low Costs: My total running costs are €55/month (Server, Database, Emails).
  • Organic Growth: Zero ad spend.