Inburgering.org — Dutch Inburgering Exam Practice

I built Inburgering.org for immigrants preparing for the Dutch integration exams. After 17 user interviews, I created an AI-assisted content engine with 16,000+ exercises. The platform was profitable in its first week, with zero ad spend and €55 in monthly running costs.

This is one of two language-learning products in my portfolio; Romanalia applies a lighter, free-reference model to Romanian grammar.

Opportunity

I looked for a problem to solve and found the Dutch integration exams—Inburgering.

The most visible platform I found during my research was inburgeringonline.nl.

When I analyzed their platform, I saw a massive gap. The content was there, but the UI/UX was outdated.

Research

I conducted 17 user interviews with immigrants preparing for the exams.

I discovered that their “Pain” was about anxiety.

• They were scared of the unknown format.
• They felt overwhelmed by the chaotic study materials available online.
• They lacked confidence in their speaking ability.

My mission became clear: build a platform that gives users confidence through a premium, calm, and structured design.

Solution

I used AI to iterate on the design until it felt right. I wanted it to look clean, trustworthy, and premium.

First Impressions (Home Page)

I designed the home page to be simple and welcoming, removing the clutter often found in educational tools. I added free samples on the home page so that users can try the platform before buying. I used keywords analytics to identify which words to use on the home page to improve SEO.

The Core Interaction (Reading Exam)

I designed the interface to be focused and distraction-free, mimicking the real exam but with a better user experience.

AI Content Engine

The biggest challenge was content. Writing thousands of questions manually would take months.

I built an AI Content Engine:

1. I analyzed the structure of official sample exams.
2. I wrote Python scripts to make API calls to LLMs.
3. I generated 16,000+ exercises across reading, listening, and writing.

Infrastructure

• Hosting: Vercel for frontend, DigitalOcean for backend
• Email: Postmark for email delivery
• Payments: Mollie

SEO & Blog

I created focused blog posts on inburgering.org that answer specific exam questions and are designed to attract high-intent organic traffic.

AI Podcast

To help users practice listening on the go, I launched “Inburgering.org A2”.

• It’s a fully AI-generated podcast (script + audio)
• It helps users with a specific pain point (listening skills)

Results

• Profitable Week 1: The project paid for itself in the first 7 days.
• Low Costs: My total running costs are €55/month (server, database, and email).
• Organic Growth: Zero ad spend.